Unlock Your Team’s Creative Potential
Our Catalyst program re-energizes internal teams and helps you create your next breakthrough.
What Is the Catalyst Approach?
Most innovation consultancies just do the work for you. We do things differently. At Crafted by, we become your creative partner—helping your team rediscover what they’re capable of and driving lasting change from within. We don’t replace your people; we help them shine.
Why This Works (and Why It’s Needed)
When you outsource the “fun” part of design, your internal team can end up checked out, frustrated, or even quietly undermining the results when the work returns in-house. We’ve seen it happen. Our Catalyst approach puts your people back at the center, making them the authors of your next big idea. They own the result, champion it to leadership, and feel the momentum that comes from building something together.
What We Offer
Creative Catalyst Engagement
A 3-month embedded, hands-on partnership that unlocks your team’s best ideas. We surface buried work, remove friction, and help your team reframe challenges with fresh eyes through workshops, coaching, and cross-functional translation.
Design Leadership Accelerator
A focused development track for in-house leads who need to grow into true strategic leaders. We combine coaching, leadership frameworks, and stakeholder storytelling training to help your team’s leaders step up and shine.
Creative Friction Audit
A fast, actionable 2-week diagnostic that pinpoints where your design process is stuck and how to fix it. Includes a playback workshop and a tailored roadmap for removing internal friction and unlocking flow.
Embedded Team Sprints
High-intensity, creativity-boosting sprints that reignite team momentum and break through stale thinking. We handle planning, facilitation, and capture all the output for your team to act on.
Our Method (How We Work With Your Team)
Diagnose – We dig in to understand where your team is stuck and what’s holding back progress.
Align – We bring design, engineering, and leadership together to build buy-in and a shared vision.
Activate – We run workshops and creative exercises that shake loose new ideas and spark fresh solutions.
Support – We offer ongoing coaching, follow-up sessions, or sprints to keep the momentum going.
Is This for You?
You’re a fit for Catalyst if:
You have an internal design team
Your team feels stuck, uninspired, or burned out
Leadership wants more innovation without the drama of outside agencies
You want results that stick—and a team that’s excited to make it happen