Designing Innovation, Delivering Impact
Great design has the power to change the way people experience the world.
At Crafted by, we design products that solve problems, elevate user experiences, and strengthen brands. From first sketch to final prototype, our process is hands-on and collaborative. We move quickly and think strategically, guiding ideas through concept development, design iteration, prototyping, and manufacturing support.
Our focus is simple: deliver products that stand out, create lasting impact, and provide long-term value. More than a design firm, we’re a partner—helping teams navigate product development with clarity and confidence.
Our Partners Speak for Themselves
We are proud to partner with some of the world's most innovative brands, from startups to market leaders.
Founded by.
Crafted by was founded by Blair Hasty, an industrial designer with a passion for turning ideas into products that matter. Blair brings both creativity and business strategy to the table, helping companies innovate, adapt, and grow in a fast-changing market.
With experience spanning design leadership and entrepreneurship, Blair’s goal is to be a long-term partner—pushing boundaries, unlocking opportunities, and shaping products that drive real results.
What others have to say
“I had the pleasure of working with Blair on several projects at Verizon. He was always great to partner with on cross organizational initiatives on design standards and broader portfolio consistency as he’s adept at seeing both the forest and the trees at the same time.
He’s very receptive to new ideas, collaboration and sharing insights to benefit the collective in the pursuit of customer centric solutions. He always had a great work ethic and a calm demeanor while navigating the ups and downs of product development to deliver advantageous outcomes.”
Andy Toth
“Blair and I have worked together in various professional capacities: as peers and in a contract relationship. This diverse range of interactions has given me a comprehensive understanding of Blair's capabilities and character.
Blair is, without exaggeration, the most talented industrial designer I have ever had the privilege of working with. His understanding of user needs, design strategy, and proficiency in CAD design are truly remarkable. During our time together at Griffin Technology, one of the world's largest mobile device accessory companies at the time, Blair consistently created some of our most memorable and successful product designs.
What sets Blair apart is not just his technical skill, but his ability to work seamlessly within a team, regardless of his role. As a peer, he was always collaborative and supportive. As a contractor, he delivered exceptional work that exceeded expectations. In all these scenarios, Blair remained an attentive listener, always ensuring he fully grasped the concerns of his colleagues and incorporated them into his work.
Blair's collaborative nature and ingratiating sense of humor have made him a favorite among project managers and fellow designers alike. He has a unique talent for helping others improve their work without undermining their ownership, offering fresh perspectives that elevate the entire team's output.
In high-pressure situations, Blair's calm demeanor and problem-solving skills shine through. He approaches time-sensitive and stressful scenarios with grace and efficiency, always ready to troubleshoot issues and provide solutions. His commitment to getting things right is unwavering, and he takes his responsibilities very seriously.
Blair's communication skills are exemplary. He articulates his ideas with great detail and clarity, both verbally and in writing. His ability to speak fluently about user-related issues while also effectively communicating with engineers and manufacturers in their own technical language is a rare and valuable asset.
One of Blair's greatest strengths is his ability to generate multiple viable approaches to any design challenge quickly. This skill allows stakeholders to view problems from various perspectives, ultimately leading to the selection of the best possible design.
After our time at Griffin, I founded a healthcare startup called Evermind, where Blair provided the crucial product design as a contractor. Later, when I ran a product design agency, Blair designed a line of speakers for one of our clients that became a category leader at Costco.
These experiences further solidified my belief in Blair's exceptional talent and versatility across different working relationships.
In conclusion, I wholeheartedly recommend working with Blair Hasty for any project requiring a top-tier industrial designer. His unparalleled skills, adaptability to various professional dynamics, teamwork, communication abilities, and character make him an invaluable asset.”
Dr. David A. Gilbert
“Blair has a fantastic eye for the nuance and detail of design whether in the context of consumer product exploration or graphic treatment and trade dress. In my experience he was equally comfortable with applied design work that extended upon or fit into an existing context or unbounded “blue sky” exploration.
On a personal note I have always found Blair to be someone who fits right into the middle of any group and generally spurs on the discussion of both serious and humorous threads. I whole-heartedly recommend working with him.”
Mark Rowan
“Blair Hasty is an ambitious and talented Industrial Designer with a gift and talent for creating functional, consumer experiences. He has strong 3D visualization skills, an effective communicator, and enjoys opportunities to delight the customer with the refined details.”
Gary Robinson
“I worked with Blair at Verizon Connect on a new dash camera development. Blair worked with our camera ODM (original design manufacturer) in all aspects of the camera's mechanical design. Blair has a wonderful design aesthetic that resulted in a sleek, elegant product. Blair's efforts resulted in a camera that was simple to install and align. When we had thermal issues, Blair worked tireless with the ODM to meet our design constraints. I heartily recommend working with Blair.”
Wally Walter
“I've worked with Blair for several years and I've benefitted greatly from our time together. As a collaborator, Blair is fantastic: he's enthusiastic, generative, and creative. We've worked to bring a couple of products to market and his work with a cross-functional team is exemplary. Blair and I have done lots of field-based research to uncover unmet user needs and pain points. Talking with Blair about how to generate alignment across the business has been very helpful for me and I look forward to celebrating his future successes.”
Paul Boshears, PhD
“Blair is a creative problem solver and industrial designer who has practical ideation and design skills coupled with people management skills. He is always a pleasure to work with. From his ability to pull design concepts from a simple conversation to being able to rapidly prototype from that same conversation is nothing like I’ve seen before. Blair’s ability to birth inspirational concept visualization using untapped ideas is like breathing a breath of fresh air. Blair also provides good constructive supportive and motivational feedback on design ideas and concepts to help businesses flourish.”
Carl Ramdas
“Creative mind with a valuable opinion on what works best, based on brilliant, proven work that tells a story and sells product.”
Ed Raldiris