SERVICES
From idea to production-ready.
Some clients come to us with an early idea. Others have engineering underway but need stronger product direction, design development, or manufacturing support. We join where it stands and help move it forward.
THE PROCESS
How a product gets built
These steps overlap. Manufacturing constraints shape the design from the start, and prototypes keep coming while a design gets refined. Most projects also skip or combine steps depending on what you already have.
Figure out what to build
01
We pin down what the product has to do, who buys it, and what it can cost to make. Size, power, materials, price point, and what it has to beat on the shelf. This is the cheapest place to change your mind, and settling it here is what lets everything after it move fast.
You Get: a written product definition, requirements, and a target cost
Timeline: 2 to 4 weeks
Design it
02
Sketches through a resolved design. How it looks, how it works, what it's made of, and how it feels in the hand. We explore broadly, then narrow to one direction and refine it.
You Get: a designed product you can show investors, partners, or retailers
Timeline: 4 to 8 weeks
Build one
03
CAD and physical prototypes. We model the product properly, print or machine parts, put them together, and find out what's wrong. Most products need two or three rounds.
You Get: full CAD and prototypes you can hold and test
Timeline: 3 to 6 weeks
Make it manufacturable
04
A prototype and a production part are different things. We resolve wall thickness, draft, tolerances, fasteners, and materials so the design comes off a tool at volume. We cost decisions as the design develops, so budget problems show up before tooling instead of after.
You Get: a supplier-ready package with CAD, drawings, specs, and a bill of materials
Timeline: 3 to 6 weeks
Get it made
05
This step ends with product in boxes. We help you find the right factory, quote the tooling, review first shots, and correct what comes back wrong. We stay in it through first article and pilot production.
You Get: supplier selection, tooling and first-article support, oversight to pilot production
Timeline: varies by tooling, certification, component lead times, and volume
You don't need to know which step you're on.
Tell us what you're building and where you are. We'll tell you what comes next.
WHAT WE DO
What we do
Strategy and Research
Before anything gets designed, we find out what's actually true. Talking to the people who'd buy it, watching how they use what they have now, and testing whether the problem is as real as it looks on paper.
Industrial Design
Form, materials, finish, color, and how the product feels to hold and use. We design for how a product gets made. Parting lines, draft, assembly order, and finish get settled while they're cheap to change. A design that photographs well and tools badly costs you months.
Engineering and Manufacturing
CAD, prototypes, and everything that turns a design into something a factory can actually build. This is where most hardware programs stall. A design partner hands off a file and disappears. We stay in it through first article and pilot production, alongside your engineer if you have one.
Digital
Connected products carry software. An app that pairs, a dashboard that reports, a setup flow that either works in three minutes or generates a return. We design it as part of the product, not as a separate project handed to a separate vendor.
Brand and Packaging
A product doesn't stop at the enclosure. Name, identity, and package decide how someone finds it, understands it, and opens it. Identity systems, cartons, mailers, inserts, die lines, and materials, specified so your printer and your factory can both build from them.
PRICING
Start small. Build from evidence.
Start with a Design Assessment
$3,500 and about a week. We look at your products, packaging, screens, website and brand, then give you a ranked list of what to work on first. Hire us for a project within 60 days and the $3,500 comes off the price.
Then pick how far to go
Designing one product starts at $30,000. Getting one product ready to launch starts at $95,000. Ongoing design help starts at $15,000 a month.
What moves the price
Simple products land near the starting price. Moving parts, electronics, screens and safety rules push it up.
WHO LEADS IT
Senior-led from start to finish
The person who scopes your project stays on it. Programs are led by experienced product designers and supported by specialists selected for the specific challenge.
Founder Blair Hasty brings 20+ years across connected hardware, consumer products, medical devices, robotics, retail systems, and manufacturing. His experience includes leading design direction across key programs within Verizon's $2B hardware portfolio.
NEXT STEP
Ready to build your next product?
Tell us what you're developing, where the work stands, and what's blocking progress.