WORK
Past projects
Selected work from Crafted by and founder Blair Hasty’s 20+ years in product design. Connected hardware, robotics, medical devices, consumer audio, and commercial equipment. Some went from a sketch to a shelf. Others came to us with engineering underway and a product that wouldn’t tool.
Verizon
Rugged asset trackers that beat competitors on battery and durability
Bair Artifacts
A consumer brand built and launched from zero
ROSI
Commercial cleaning robot, research through production
Bubba Brands
Spill-Resistant Lid System
InvisionHeart
Portable ECG MonitorI
ORBES
Space Robotics Platform
PaperMate
Retail System
Evermind
Smart Home IoT Device
Griffin Technology
RoadTrip FM Transmitter
SplitSecnd
IoT Automatic Mileage Tracker
Griffin Technology
AirCurve iPhone Amplifier
BEM
A debut audio line for a brand with no design history
WHERE WE COME IN
When companies call us
A prototype works but won't survive tooling.
Engineering is underway and the product has no design direction.
Four vendors are working and nobody owns the product.
A product needs hardware, interface, brand, and packaging developed as one thing instead of four.
There's a launch date and no product development team.
If one of those sounds like where you are, that's the call to make.