BAIR

Consumer Electronics Brand

Built BAIR Artifacts from the ground up as founder and sole designer. Created TAIM and TOAT, a line of meticulously designed desk accessories for tech-forward professionals. Handled every stage from product concept, industrial design, and sourcing through branding, packaging, Amazon launch, and fulfillment. Shipped 250+ units in the first six months, earned a 4.7-star rating, and landed 600+ media features. BAIR was a proving ground for the full product realization process that Crafted by now delivers to clients.

Disciplines

Brand Creation
Industrial Design
CMF
Design for Manufacture
Packaging Design
Supply Chain Development
Product Launch