BEM

Consumer Audio Line

Crafted by founder Blair Hasty designed the debut product line for BEM Wireless, a new consumer audio brand entering US mass retail. Launching a brand with no design history meant building one from scratch: a form language and CMF strategy that could stretch across speakers at aggressive retail price points while looking like a family on the shelf. The work ran from first concept sketches through design refinement to production-ready product, balancing personality against the cost targets mass retail demands. The finished line carried BEM from zero products to a full retail presence, giving a brand-new name a recognizable face in a category owned by giants.