Entrepreneurs: DON’T START A PRODUCT COMPANY

If you want a business where people immediately get what you do –​ don’t start a product company.

If you want fast traction, low overhead, and clean data –​ don’t start a product company.

If you want to pitch with pretty decks instead of prototypes –​ definitely don’t start a product company.

Because launching physical products is none of those things.

It’s eating tooling costs before you’ve proven demand.​ It’s watching timelines slip while investors get nervous.​ It’s waking up at 3am wondering if the factory misunderstood your last email.

It’s risking everything,​ on something people can pick up, criticize, and put back down.

It’s brutal.​ It’s slow.​ And sometimes, it’ll make you question every decision.

But then,​ you see someone using it.

And it works.​ And it fits.​ And it makes sense.​ And suddenly they’re smiling. And they’re telling a friend. And they get it.

And in that moment, you remember:

This is why you built it.

So if you want a frictionless business, don’t start a product company.​ But if you want to make something real, something that matters, ​ welcome to the hardest job you’ll ever love.

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