For a while, INDUSTRIAL DESIGN got safe.

Written By Blair Hasty

We stopped inventing and started optimizing.​ Same curves. Same finishes. Same formula.

Design became a checkbox,​ not a differentiator.

But something’s shifting.

Framework is rethinking modularity.​ Teenage Engineering is making weird cool again.​ Nothing is building brand through transparency.

And OpenAI is pouring billions into physical design.

Is it just me,​ or is Industrial design getting interesting again?

Join Industrial Designers International here on LinkedIn 👉

Blair Hasty
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