INDUSTRIAL DESIGN: did you know there's a new law coming that charges you for extra packaging?

It's called Extended Producer Responsibility, already law in seven states with more coming. The short version is this. If your company puts packaging into the market, you are on the hook for what happens to it after the customer throws it away.

That cost used to sit with cities and taxpayers. These laws move it onto the brand that made the box, charged by weight and material, so a heavier package costs more on each unit you ship.

Companies that wait will treat it as a tax and scramble when the bills arrive. The ones paying attention will use it, because packaging designed smaller saves money and builds an edge.

This is live now and spreading. Redesign takes months you won't have once fees hit. Move now and ship leaner packaging while everyone else eats the cost and reads the fine print.

Building something?
Crafted by works with companies on product strategy, industrial design, engineering, UX/UI, branding, packaging, and manufacturing.
[See how we can help →]