INDUSTRIAL DESIGNERS: design is a team sport

I’ve noticed an encouraging trend lately. My posts that are resonating the most aren't about design techniques. They're about collaboration.

I’m happy to see designers celebrating what makes products successful. Not lone genius perfecting aesthetics alone, but teams where everyone's input gets integrated.

Working with engineers early makes both design and engineering better. Manufacturing input during concepts saves headaches. Understanding marketing helps communicate value through design. That coordination makes us all better.

You're part of a system where everyone's expertise makes the product stronger. Designers who embrace that build better products and enjoy the process more.

Design doesn’t suffer from collaboration, it thrives in it.