INDUSTRIAL DESIGNERS: the shift from designer to design leader

When you're promoted to lead, the job changes. You go from doing great things to making great things possible.

That's the entire role. Not executing anymore, but enabling execution. Not designing the best solution. Creating conditions where your team can design the best solution.

This applies beyond titles. Whether you're running an agency, leading a team, or just mentoring junior designers, the question is the same: are you doing the work or making the work possible?

A rising tide lifts all boats. Your job is to raise the tide.

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