Why entrepreneurs struggle to explain their product
You’re in a room with a potential investor. You’ve got 90 seconds. And suddenly, your own product feels hard to describe.
Not because it’s bad. But because it’s doing too much. Solving too many things for too many people.
It happens all the time. The more potential a product has, the harder it is to explain without clear design.
That’s the real job of design, not making it pretty, but clarifying what you’re solving, and who it’s for.
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