Why We Don’t Sell Solutions on Day 1
Clients are always shocked when I don’t start with ideas.
A few weeks ago, a new client came in hot, “Sketch something. Show us your ideas. Let’s move fast.”
I pushed back. Told them we’d be spending the first two weeks asking questions, mapping assumptions, and not sketching anything.
They looked confused. Almost insulted.
But here’s what happened next:
We uncovered a misalignment between their leadership team and their product roadmap. We identified a false user need baked into their research. We found a major tooling decision they didn’t need to make.
And we hadn’t even touched a pencil.
That’s why I don’t sell “design” on day one. I sell clarity. Because if we solve the wrong problem beautifully, it’s still the wrong problem.
It’s okay to slow the process down if it protects the outcome.
Ever been pressured to deliver before you were ready? Let’s hear your story.
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