INDUSTRIAL DESIGN: companies want to hire me to fix the wrong thing

Most companies cannot name what is holding their product back. They think it is a business issue when the root of it is design. Sales keeps defending the price because the product looks like everything else.

I have spent 22 years on every side of this. I ran hardware portfolios at Verizon and built my own product company. I have been the client defending a budget and the one who delivered.

That is what lets me identify the real problem, not sell you the one I staffed for.

My design agency, Crafted by, works differently. No payroll, no team to keep busy. I diagnose the issue, then build the team around it. Hardware, software, research, branding, or leadership.

If you want an order taken, there are cheaper places. If you want a partner who has sat in your seat, reach out.