INDUSTRIAL DESIGN: your user is not counting, they are scanning

Your brain can recognize small groups almost instantly. One, two, three, or four of something and you do not count them. You just see the quantity.

Once the number gets higher, the brain has to slow down and scan.

That matters in design because every added option changes the way a person reads the product. Three buttons can feel immediate. Seven buttons can turn into a search task.

The same thing happens with icons, menu items, indicator lights, ports, controls, modes, and physical affordances. At a certain point, the user is no longer understanding the product at a glance. They are decoding it.

This is not only about making things look clean. It is about reducing the amount of thinking required before someone can act.

Good design respects the speed of perception.

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INDUSTRIAL DESIGN: playing it safe isn't the same as reducing risk

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INDUSTRIAL DESIGN: Here’s to the crazy ones