INDUSTRIAL DESIGN: LinkedIn content secrets, part II

I get asked about posting strategy fairly often now, usually by sharp people who’ve seen a post of mine get traction and want to know how it works. Most expect me to hold something back. I never do, because there’s nothing to hold.

Here’s everything I know. 1.​ Nobody reads, so compress one idea until it fits. 2.​ The top line and the image are the whole post, because that’s all the feed shows. 3.​ You’re playing two games at once, the audience and the algorithm. 4.​ Speak to their problem, never your solution. 5.​ Give general advice away free so they’ll pay you for the specific application. 6.​ Then do it daily for a year while the numbers stay embarrassing.

That’s it, no trick, no secret sauce. Just honesty, persistence, and showing up again tomorrow. Do that for long enough and I promise you it will work out.

If that helps you, take it. It was never mine to keep.

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