INDUSTRIAL DESIGN: why do I post on LinkedIn every single day?

———​ One of the questions I get all the time is, “So what’s your deal? Why do you do it?”

There is a marketing idea I think about a lot called the billboard theory. You can drive past the same billboard ten times and never care. Then one day you are hungry, hiring, or finally ready to ask for help. Suddenly that sign matters. Not because the message was perfect, but because the timing was.

That is how visibility works. I am not posting every day because the people seeing it need me right now. I am posting because when the right moment comes, I do not want to be a stranger.

Most people wait until they need something to start showing up. Usually too late.

The billboard does not know when you are hungry. It just has to be there when you are.