INDUSTRIAL DESIGN: you don't need 100 user interviews

How many people do you need to talk to for research?

Stop worrying about numbers. You're looking for patterns, not statistical significance.

If five out of eight say the same thing in different words, that’s insight. One person taking the time to walk you through their workaround tells more than surveys.

Most designers don't have research budgets. Doesn't mean data isn't useful.

Several conversations with right people beats many with wrong ones. Watching someone actually use a competitor teaches what surveys could ever gather.

Talk to people matching your target. Watch what they do, not what they say.

Same issue three times, is a pattern. Same workaround twice, that’s a design opportunity.

You don't need a research team. You need curiosity.

Most skip this thinking they need formal methods. Or worse, that they know it without asking.

You don’t need a research team. You just need the willingness to shut up and take notes.

That’s how you get clarity. That’s how you build the right thing, not just a thing.

linkedin.com/company/crafted-by