INDUSTRIAL DESIGNERS: how contracting works
If you only pitch project work, you're missing two models that solve different problems.
Project work is transactional. Deliver concepts or CAD, then leave. Works for discrete needs but creates institutional knowledge gaps. Every engagement means re-explaining design systems, manufacturing constraints, quality standards.
Retainer work builds institutional knowledge. You learn their vendors, processes, standards over time. Now you handle execution like DFM and production coordination without constant supervision because you understand how they operate.
Fractional management solves different problems. Not execution capacity but oversight capacity. Design leaders buried in project coordination while managing up can add temporary middle management. Cheaper than full-time, scales with workload.
Each solves specific issues. Projects for discrete deliverables. Retainers for ongoing execution needing knowledge. Fractional for leadership bandwidth. Learn this distinction or continue to wonder why you can't scale past project work.
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